Social Network Marketing Just Got Cooler

I like to hear stories like this!

An acquaintance of mine (and also soon-to-be guest on The BeanCast, my weekly podcast), Scott Monty, has just started a position at Ford heading up Social Network Marketing.

The cool thing is that this is not just filling a position, but is a clear mandate from the company. They've hired one of the leading experts in this arena and are clearly willing to listen. While a lot of companies are exploring this medium, Ford's hiring of Scott shows that perhaps they are willing to take more of a risk than most.

As I said in my Blog on The BeanCast Network, he definitely has his work cut out for him. I mean, it's Ford after all! It's not like one of the big three is going to admit overnight that they need to rethink everything they're doing in their marketing! But if he can make an impression there, the fallout for the rest of us marketers will be huge.

Success for Scott, means big-time coverage, which in turn will inspire the rest of our clients to actually consider the social networking space in a much more targeted, realistic and enthusiastic way. That's good for business, good for results and good for the creative opportunities.

So wish him the best.

Bob